Emails are a simple marketing tool which brands are pretty comfortable using. Every time they send a blast out they see a spike in traffic and conversions.
I spotted this nice “call to conversation” on an email from online art store Eyestorm. Rather than using the “visit our website, book a test drive” sign off associated with traditional brands in digital channels, Eyestorm have focused their energy on deepening their digital relationship.
Obviously it helps if you have an active & relevant profile in a conversation space. I wouldn’t be surprised if we see more traditional brands taking this approach during 2009.
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