Case Study: The Barack Obama Strategy
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The presentation lists the following ways that Obama was "everywhere" in social media during his campaign:
* Obama has gained 5 million supporters in third party social networks.
* Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.
* On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007.
* It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.
* And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an "I Voted" button to let their Facebook friends know that they made it to the polls.
Also check out these statistics from Obama's main website / social network, My.BarackObama.com:
* On MyBarackObama.com, Obama's own social network, 2 million profiles were created
* In addition, 200,000 offline events were planned
* About 400,000 blog posts were written
* And more than 35,000 volunteer groups were created - at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy"
Great article on Read Write Web which acts as a washup on the Obama elections use of digital channels, god i love slideshare!
"This presentation was done by Igor Beuker of viralblog.com, with research by Paul van Veenendaal - who apparently used over 250 different sources to create this impressive slideshare.The presentation lists the following ways that Obama was "everywhere" in social media during his campaign:
* Obama has gained 5 million supporters in third party social networks.
* Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.
* On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007.
* It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.
* And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an "I Voted" button to let their Facebook friends know that they made it to the polls.
Also check out these statistics from Obama's main website / social network, My.BarackObama.com:
* On MyBarackObama.com, Obama's own social network, 2 million profiles were created
* In addition, 200,000 offline events were planned
* About 400,000 blog posts were written
* And more than 35,000 volunteer groups were created - at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy"
