Digital Influence is one of the hottest trends in social media, and it’s pretty easy to see why. Social media investment has always been about the promise of authentic word of mouth driving brand affiliation, which influences the actions of consumers across the product lifecycle.
Brian Solis, one of the star roster of analysts from digital consultancy Altimeter group, released a 30 page paper called “The Rise of Digital Influence” in March 2012 which interviews business leaders, assesses vendors such as Klout and defines an example Influence Framework and an Influence Action Plan. Download the free report here
There’s an interesting piece on the official Klout blog called “TIME 100 and the Democratization of Influence”. According to Klout, Some 53 percent of the TIME 100 have Klout Scores, ranging from Rihanna’s 95 to Donald Sadoway, the MIT scholar who measures in at 23.
http://corp.klout.com/blog/2012/04/time-100-and-the-democratization-of-influence/
I'm really interested in this space at the moment, so I'd love ot hear about any studies / experiences / influencer approaches you are using.
